9 Creative Tips to Improve your TikTok Content and TikTok Ads

If you are a content creator looking to improve your content and TikTok performance or if you are a brand looking to run TikTok ads that actually work then this episode is for you!

In this episode I am talking to the founders of TikTalk Marketing Agency, an agency who's focused on TikTok first!  They are an agency focused on bringing top results for your content and campaigns.

I am talking with the Podcast hosts, Sam Kaufman Joel Lowinger, who have 20+ years of combined digital marketing experience and are founders of “TikTalkMarketingAgency.com,” the only agency devoted entirely to TikTok marketing

We will be diving into the Top 9 Creative Tips to Improve your TikTok Ads! 61% of all the ads you see on TikTok use more than half of these tips. 

Guests:

Sam Kaufman Joel Lowinger
Founders of TikTalk Marketing Agency  and Hosts of the TikTok Marketing Podcast

Social Media:

Follow Kyle on TikTok: @kylekaplanis

Follow Kyle on IG: @kyle_kaplanis

Reach out to Kyle directly at kyle.kaplanis@prjtztalent.com

Follow Kyle on Linkedin: Kyle Kaplanis

Check out our website to meet the team, view show notes and transcripts: www.biztok.co

Support the show (https://paypal.me/biztok)

Support the show (https://paypal.me/biztok

Transcript

Kyle Kaplanis: 0:00

Welcome back to another episode of BizTok for TikTok today on the show, I have two guests co-founders Joe Lowinger and Sam Kaufman from the TikTalk Marketing Agency. The first agency to focus only on TikTok marketing for brands and creators. What is really going to be fun about this episode is we're going to dive into talking about what does an agency actually do, especially when working with TikTok, they also have a special treat for us to bring up nine creative tips to help make your TikTok ads better. What's cool about these tips is they're also really good to become a better content creator for yourself. Sam and Joel, welcome to BizTok for TikTok.

Sam Kaufman: 0:37

We're excited to be here. Thanks for having us. Thanks for having us, Kyle.

Kyle Kaplanis: 0:41

Absolutely. You saw the beneficial factors of TikTok and wanted to start an agency cause you were the first one of your kind to be able to do this. So I want to know a little bit more of your story. How do you get into this situation to be able to kick off your agency?.

Sam Kaufman: 0:55

So we have a little bit of a funny story, actually. Joel and I both have backgrounds in the digital marketing space and, started agents of our own both focusing on digital marketing. Joel and I also are in the same comedy group and we have a group called human fountains. We spit water. You got to think of the Bellagio fountains, meet the blue man group, essentially. We were doing shows and everything in Los Angeles and had some traction there. This is all just alongside our day jobs then COVID hit. And we might have the most COVID unfriendly show in the world. With all the water spitting and everything that's going on. There's a lot of happens in that show. You can imagine COVID hits, the shows could put for a little bit theater in general is not happening. So we realized, well, human thousands really can't do anything about it. Right. why don't we jump on TikTok and see what this is like there. We do that. And the biggest mistake that we made was not getting on TikTok sooner. We really excelled. There was really a good platform for us and really fast, got to understand. What TikTok was, what people were doing there. This was really before the big leap of people there and we also saw just from our digital marketing backgrounds, brands had no idea what they were doing at the time they were treating it. Like it was just an extension of Instagram

Joel Lowinger: 2:37

or they still are doing that.

Sam Kaufman: 2:43

So we decided, okay, there's a big opportunity here and we started TikTok marketing agency to focus solely on helping brands and some creators, to leverage the platform. We had a very interesting perspective since we have that digital marketing background, but we've also been creators and our creators on the platform and get both sides of it. Which really been good. And it's just been a whirlwind is a brand starts to. Run the TikTok and ask, how can we figure this thing out?

Kyle Kaplanis: 3:16

So you guys go from spitting water fountains, like Villagio to owning a TikTok marketing agency and working with creators and brands and merging those two together which is so cool. You mentioned something that I think is a key takeaway is that you're also a creator on the platform. So you're able to understand. On what is working and what doesn't work, a tip for anybody listening in a lot of brands are not participating within either their own content or the people that are in the position to make these decisions are not creator themselves. So they are using it. And thinking of it, almost like an extension of Instagram and thinking that's what works when it's not, . Being a TikTok focused agency, what does that look like in terms of how you work with brands? Do brands come to you for a strategy? How does it look and how do brands work with you?

Joel Lowinger: 4:03

We work with brands in a multitude of ways. How different brands with their entire kind of general organic strategy, whether that's coming up with video ideas, whether that's working with different people to help produce their video. Then we'll also work with different brands on, more influencer strategies and that could be pairing them with different influencers to make content for them. It could be, doing just broad influencer campaigns to create general brand awareness. And the last side that we really do is focus a little bit more on the TikTok advertising strategy, that could also be helping them create different videos for. Working with influencers to create video content that can be used for ads and then taking those ads and optimizing them to help brands get more leads, get more sales, get more brand awareness. So we really work on all ends of the spectrum when it comes to working with different brands on TikTok.

Sam Kaufman: 5:00

It's really the wild west in terms of their ad platform is so new compared to the general ad platforms when we're looking at Facebook, Instagram. Because of that, it's a lot less saturated. There's a lot more opportunity. A lot of the clients we're working with are really shifting their budgets away from these more traditional platforms than they have to TikTok, because they're just seeing how well it works for them.

Joel Lowinger: 5:23

And it's also fun just that there's less competition on there right now. So coming from both our backgrounds of, working on Google ads and Facebook ads and Instagram ads. For years the costs are way lower and we're really still in that kind of like golden age where there's not a lot of companies doing it. So we see a much, much better returns on TikTok..

Kyle Kaplanis: 5:45

Absolutely. And I think it's really helpful for the smaller businesses out there, because within the ad display that I'm seeing, it's cool because it's not all fortune 500 companies that have these big marketing budgets, but you're seeing smaller ads come forward and people who are starting launching their own small businesses from home are able to tap into this network of advertising. And it's working for them. They're seeing huge returns where now they're able to take their small business and grow it into something bigger than it is. I love this wild west that. We're in and it's fun because brands are able to now. Do a lot more testing. And what I find personally from, being a consumer of TikTok and looking at the culture around the consumers, being able to display their own comments and feedback is that feedback cycle of that these brands are getting quickly on this platform in particular about their brand. So they're able to then tweak the next ad or concept around the feedback they're getting instantaneously, which Instagram is, a lot more picturesque, video is now becoming really popular in that space, but it was very ad focused and it wasn't so creative where now it takes in brands being more creative or getting more real feedback from their audience, which I think is so critical for anybody in this space right now, to be able to do that. And you mentioned. working with brands on helping them with their own strategy. But also working with influencers, do you find that a brand should be looking to do like a mix of the two? Do you think that works best?

Sam Kaufman: 7:17

What's really fun about TikTok is when you're working with influencers, you're really adding your creative asset library and in the past, If you wanted to create videos, you'd have to hire a whole production team to, do a shoot for you. And that gets really expensive. And here you have. Tons of creators on the platform that you can reach out to that understand how to make a good TikTok video, because that's where they are. That's what they're doing. That's where they're spending their time. They're able to create videos for you that they can post and you can leverage their volume, but at the same time, Then take those videos and use them as ads. So you're really getting the most mileage out of these videos as possible. And they're much more authentic and not your typical, sell, sell, sell, like you see., and we're seeing these just work so much better and the best type of ads on the platform are the ones that don't seem like ads. So when you get real people doing it and trying to your products, that's really where we've seen the.

Kyle Kaplanis: 8:23

Absolutely. The tick-tock slogan is don't make ads make TikTok. We've been inundated with ads since technology first started and just seeing these everywhere we go. Cause we're always on our phone or out and about. We're just constantly bombarded with ads and we're over it. Like we want to see authentic. We want to see human. We want to see people really using the product and really sharing their voice around it. And I agree with you. I think it's so cool that, brands are able to work with real creators who understand their audience, which is really, really important. And being able to. Put that brand messaging or awareness or whatever within the concept, that's going to work for their audience to get the best return and we're seeing hands down. And that's why I think you're seeing a shift of brands shifting their marketing dollars into take talk and where the focus will be. And I think those numbers are just going to continuously go a month after month, which is awesome for people like myself who were. With creators firsthand, getting them more ad dollars in their pockets and same with you, as an agency working with more and more brands is really helpful. We're talking about ads right now I think it's really important to, give value back to the listeners who are looking to either, do ads or looking to do that in the future. You guys shared on one of your episodes, which I love, and I wanted you to share with my audience. Sharing some creative tips around how to best go about using Anthem. What are some things that advertisers can learn, from you guys? What are some of your creative tips that you can share?

Sam Kaufman: 9:46

We have compiled a list of nine tips, to keep in mind when you're creating your ads, to make them perform better and 61%, uh, Ads on the platform use more than half of these tips. So anybody that's creating video for their ads, we like to just make a checklist and see how many of these, you can check off because the more, the better, and a lot of these too, won't seem that foreign to people that are making TikTok videos on their own. It's just, like you said, the best ads seem like ones that aren't ads at all. So you're asking. Isn't a good video.

New Speaker: 10:27

Number 1

Sam Kaufman: 10:28

The first one may seem like a no-brainer, but it's not always, especially for people that are just getting on TikTok or thinking it's going to be the same playbook as other platforms, but that one is leveraging the power of sounds . A hundred percent of videos on TikTok you sound. Tik tOK is a platform that is always sound on. You don't want to have a silent video. You want to have talking, you want to have at least music, something to grab their attention. Sound is something that is a way to draw attention and that's also clear is very important.

Kyle Kaplanis: 11:06

I want to reiterate too. I work with one of the, top sound creators on the platform is Spencer X, a beatboxer. And what we found is working with some clients, some of the clients are working with him just to generate a unique sound for their advertisement, because some sounds that are fun, that are trending, catches our attention, and we want to see those videos. I agreed sound is so powerful and TikTok has really revolutionized that. So that's a great tip.. New Speaker: Number 2

Joel Lowinger: 11:30

get your key message out early. What it means is to make sure you captivate your audience within the first three seconds of your video, which we generally call the hook. I actually have a whole episode, about it, but, starting with something that will. Capture the viewer, whether it's saying something kind of crazy making sure that in that intro of the video, they're not going to scroll to the next TikTok. And that is really, really essential. And having them watch through the video, having them click through to the website, can't really say enough about how important that.

Kyle Kaplanis: 12:05

I think that is one of the things that people fail on the most is because they're so used to having so much more time. We're now our patients and our focus is getting less and less. So you have to be quick, you have to be really, really fast with these hooks . And the ones that I see are shocking in the beginning. Like, you have to hear this and you're like, what? I want to hear it or whatever they want to say. but figuring out what that hook is really smart.

Sam Kaufman: 12:28

In the first three seconds is really your prime time there. If you don't get them hooked in that first three seconds, watch time dramatically goes down.

New Speaker: 12:37

Number 3

Sam Kaufman: 12:37

Letting TikTok creators take the lead. 53% of all TikTok videos with a highest view through rate, which is crucial are actually made by creators. So that's not brands shooting their own, reaching out to creators and getting them to do it for them and just like. They get TikTok. They know how to make a good video, showing it off to them and let them take the reins. And that is just such a good playbook. And one of our go tos, for brands to get them ads that they can use later on is letting creators take the lead..

Kyle Kaplanis: 13:21

Absolutely. I think, if a brand was really good at making their own videos and they would be viral on their own and have the following there itself. Right. But unfortunately they're really good at either making a product or a business or anything like that. But the creators. They're so smart and so focused on knowing what their audience likes and building that. And so when a brand can let go of some of that control and say, okay, you're the expert at this? We're the expert at this let's merge together. So you can work with your audience and put this in seamlessly. You're right. That's where the conversion comes into. The return on investment goes through the roof in the watch time, hours, sky high. One creator that I work with. And she's one of my talent. I just want to use this as an example is Natalie Rose. Who's called, Naples on the app. So at an N a P P L E S. And she's worked recently with UFC Detroit lions, the Indianapolis Colts. She's worked with top golf and they're using her because of the way she can inundate these ads. So fun that, she's wrecking up sometimes even 20 minutes. Views per post, which is insane. So it's fun to see these brands saying, you know what, we're going to give the creative control to these creators. They know what they're doing, they're the experts. And I think that's really is critical.

Joel Lowinger: 14:33

I also think it can be even better than trying to outsource to a video production company that also might not have the same type of experience in making specific TikTok videos. They might be great at making beautiful traditional TV ads, but they still might be really behind the game and creating TikTok. And again, it's just so valuable. Work with people that have proven they know exactly what it takes to make good tech docs.

Kyle Kaplanis: 15:00

Absolutely. I could not agree more with that.

New Speaker: 15:03

Number 4

Joel Lowinger: 15:04

ride the latest trends on TikTok when creating your brand videos or TikTok. For example, if you see something on Tik TOK that, catching a ton of traction, one example we like to use is stitches are really popular on TikTok, meaning you take part of an existing video and then stitch on your own at the end. And we found that using stitches, or even what we call a fake stitch for an ad. Shows that the brand is relevant. It catches your attention early on, which is something that we were talking about and it can make an ad feel a lot more like a real TikTok, which is something that's incredibly valuable.

Kyle Kaplanis: 15:46

I think the stitch aspect to tick-tock was so smart as well. Because people are now able to collaborate with other people or share their opinion within a video. And everyone knows where that source came from is so cool. And I do love, like you said, it really makes it feel native to the platform. And I think that's really important. So if you see an ad that's has a stitch feature, it feels like it is a TikTok. It feels like it belongs there. Therefore people are going to be more interested in wanting to hear what is this, or whatever. And I love that feature for not just brands like brands can use it for themselves on their own channel to share information. If somebody asked a question or said something interesting in a stitch, they can take that and share their own opinion which is so cool. It's really awesome.

Sam Kaufman: 16:28

TikTok is really done a great job giving you tools to foster a community and also using people's sounds and everything. It just allows people to interact with each other's videos, comments on people's videos, or literally stitch and make videos. that directly relate to another's video and the community building we're able to see with. People's accounts, but also brands is unlike any other platform right now. And that is so valuable. When you get to the core of marketing, people are always trying to sell you things, but when you can actually make communities of people that listen to you trust you, that's really where the power is. And TikTok is really just the perfect place to do.

Kyle Kaplanis: 17:21

I could not agree more. It's so fun. And I love seeing all their features roll out all the time. It's just better and better and better every time for both brands and creators also consumers as well. So it's really awesome.

New Speaker: 17:33

Number 5

Sam Kaufman: 17:34

Keep your story real and entertaining. A couple of mistakes that we see, especially from brands when they first get on it. They've been groomed, they've been trained to sell they are like, here's our product. Here's why you should buy it. And that's not why people are on TikTok. People are on TikTok one to be entertained. So if you want to show me your product fine, but make it entertaining. I figure out a way to do this. That's a little out of the box that is going to make me interested in it, but I'm not going to feel like I'm being sold to. And the other thing that we love about. Show some personality. This is an Instagram where everything's all fake in Polish. We like to see the rawness. We like to see your personality, you mess up or stutter on some words, maybe that adds a little bit, maybe you're a little bit, goofy and strange people like you so much more for that. No, all those qualities that aren't as buttoned up and allows people to see your brands as. More relatable. I think as brands. A lot of times we think we have to be perfect and everything has to be buttoned up completely, perfectly. And that's not the case on Tik TOK. People want a brand, they can feel like they can have a conversation with so when we're creating videos, we want to make sure you keep that on the.

Kyle Kaplanis: 19:06

And there's a few brands out there that whoever's in their marketing position or their social media strategy position, or whatever have really captivated that because they're taking, like you said, the selling piece of way they're backing off and show. Their personality through the brand. Like a great example would be Ryan air. I have not seen Ryan air's account sell anything. They might've put prices like we're the cheapest or whatever, but they do it in such a fun way that captivates our audience in an entertaining way where now their audiences commenting like crazy, yo come to the U S because, they're European based. Come to the U S we want to fly with you, and that's what you want. You want not to sell a product? Sure. That maybe works from time to time, like an old commercial ad, maybe, but now when it's more personal, somebody has they're going to go out of their way to use that product or brand. Cause it, they can feel the relatable illness of that product or brand within their own lives. When it's done right. When somebody sharing that personality behind it, that personal touch, not just selling. And you're going to be more loyal to a brand as well, that you feel a stronger connection with versus just a product. you could be using a product, but then there's another one that comes forward that shares their personality and you really feel some sort of connection to them outside of just the product, but like to their whole brand awareness. And now you're going to be a loyal customer for a long time and tell all your friends about it. But it's interesting position for these brands and businesses out there. The marketing position right now is a very interesting spot. I wouldn't necessarily want to be there right now because with the shift, they have to start figuring out the strategy and figuring out where they're going to go, because this is the future. We're going to see it more and more. And I'm excited about it though, to be honest. Cause I'm. The whole traditional aspect and being able to just shoot on your phone. A lot of these, like you said, these video teams are almost like crap. Everyone can do our job now because it's true. You can just use a green screen filter like Ryan air does and just throws their eyes and mouth on an airplane right there from their office. They don't need a whole team. So it's very.

Joel Lowinger: 21:09

One really fun thing that brands and businesses can do, especially small businesses when they're trying to figure out what's that first TikTok going to be or how do we go out there? One of the things we tell them is just make a TikTok, explaining how you started your business. And it's amazing how well those do and people genuinely want to hear those stories. We work with a dating app and the founders started it because they met through comedy and they started a dating app centered around this. And one of their best performing tech talks is just them on TikTok explaining exactly how they got started and their background and why they created their app. It's such a good place for brands and businesses to get to.

Kyle Kaplanis: 21:52

Yeah. And it makes somebody watching it have some sort of connection in their own life. So maybe they're looking for that love. And that story really resonated with them. And they're like, wow, this is going to be the app for me to find that person versus these, shitty ads that nobody cares about, that aren't even relatable. They're just like so polished and stuff. You're like, that doesn't look like me at all. But like you said, these real stories of real people will relate to somebody out there,

New Speaker: 22:16

Number 6

Joel Lowinger: 22:17

Shoot your ads natively for TikTok. Reiterating that you can do it on an iPhone. You definitely have to do it vertically. We can't say enough about that, but, creating your ad just as if you were going out and making a normal TikTok. I don't need fancy studio, but, use your iPhone, make sure you have good light and good sound. And.

Kyle Kaplanis: 22:38

What's funny is like when I'm out and about, I pay attention to the way people are holding their phone a few years ago, a lot of us were filming this way, for more of a YouTube purpose or even Facebook to capture things. And now I'm paying attention to how many people are now filming things like this. Cause this is the only way I feel now. And it's interesting to see it. You see a lot of the older generation, which they're coming to TikTok and a lot of them are becoming content creators themselves, but you do see a lot of people out there still filming like this, where the younger generation is only vertical. So I do find that to be very interesting and, it really is important to be able to capture and be able to fit that full screen to make it feel native as possible is really important.

Joel Lowinger: 23:19

Right? With our comedy group, we went through that, transition of, first, shooting, like. Then we will do foams one, like this one, like this, and then over time, we, it was just all like

Kyle Kaplanis: 23:30

this. And for repurposing content as well, you have to figure out how a way to be able to fill up that screen. So it does like native. I've talked to a couple of people who are like, I have all this great content from back in the day. I'm like, cool. That's great. But make sure when you do put it in, you do put it in like nine, 16 format. So it does fill up the screen. It feels like it's shot within the app. Cause that's really, really important.

Sam Kaufman: 23:53

I think when we see videos that are horizontal on the platform, one, you think, okay, they don't quite understand TikTok to gives off a lazy vibe of they couldn't cut this, to take up the full screen and you're given a full screen, use it,

Kyle Kaplanis: 24:09

exactly. That's very important.

New Speaker: 24:11

Number 7

Sam Kaufman: 24:12

Breaking the fourth wall. TikTok gave us a stat that 33%, one third of the ads with the highest view through rate break the fourth wall. So that's directly talking to the person watching, making it more like a conversation. You don't have to. Make it ad lake, actually making it authentic and speaking directly to them. And just like you mentioned earlier, a lot of times people see videos and it really relates to them. They're like, oh, I've been going through this or that's exactly what my experience has been. And when you talk directly to them, you're making eye contact. It feels that much more personal and TikTok really does a good job. With curating your feed to give you videos that you're interested in. It really does feel like a personal experience. once TikTok gets to know you and is feeding you the right videos. And that's just something, when you can take advantage of that in the right type of video, you can really access.

Kyle Kaplanis: 25:20

I think eye contact is one of the most important things and I I've read a lot of studies on that when somebody's watching, even though they're watching it and they're not directly in front of you, they feel that sense of they are standing in front of them and they're talking directly to you. I tell content creators as well, . If you need to put a little sticker where the cameras, so you can constantly look at it is really important because, somebody wants to feel connected. And when you meet somebody's eyes, you feel like you're listening into what they have to say. And I think that's where, like we said, there's a lot of shift of. Going away from the traditional marketing where typically in commercials or like talking to somebody else, they're not talking to the TV, they're not talking to their consumers, they're doing something or showing something else where it's not really connecting, where, like you said, TikTok has really done well of saying, you can use your phone and talk to somebody, be in their room, be in their household. And that's where you become, these household names and everything like that. So that's.

Joel Lowinger: 26:12

I think it's also a really fun one as a content creator to do and talk to an audience that's, talking to the camera, which is a lot of

Kyle Kaplanis: 26:20

fun.

New Speaker: 26:20

Number 8

Joel Lowinger: 26:21

put, concise and informative. On your videos. And you can do that in the TikTok app. You can do it with other different video editors, but, another, staff from TikTok is that there's a increasing view-through rate by 40%. With ads that have text on the screen. And you can even think about this. Anytime you're scrolling through TikTok, they're usually more likely to watch through a whole video if there's some sort of text on there and it keeps the audience more engaged, gives them something else to look at in addition to the video. Definitely think about, while making ads and a.

Kyle Kaplanis: 26:57

Yeah, for sure. It's a great way to add a call to action in a fun way it's a good way to grasp the audience in that three seconds. If you can't get that message across to another add on. So that way, if you say something in the text that you won't believe this or whatever, then somebody is going to want to listen and people are using texts is almost feels. Part of the app. There's very few videos where I see no text features. And that voice text mode is being used tons. It feels like it's part of TikTok culture and language now. And it's really cool. I love that.

Sam Kaufman: 27:29

Absolutely. And there's so many ways to do it. It could be literally dictating what you're saying as subtitles. But it also could be hammering in important points or giving additional information that you didn't touch on because you wanted to keep the video shorter, connecting people to certain areas, just to give them a better idea of what you're talking about or even giving. Diagram type things we're in a generation where we get so much media in. The more we can give them. The more interesting it is. It's not where we want to watch a talking head with nothing else anymore.

Kyle Kaplanis: 28:09

It's true. Yeah. we're consuming information faster and faster. So the more we can get within, one piece of content is really helpful for our brains because we're just so used to taking all this offense. And I love it too. Cause it's a fast way to, you can use that feature with the text in a really fast way. You could be at your desk and have just standing back and just do the pointing thing which takes a second to create. Literally pointing. And then now you can add your bullet points, like you said, and people like those as well to a training sound showing bullet points to give value to your audience. I've seen those work extremely well for a lot of people so there's so many cool opportunities to use the textbook.

New Speaker: 28:47

The final tip, Number 9

Sam Kaufman: 28:50

Include a strong call to action or offer at the end. which is very important for ads, but also is good to consider when you're making regular TikTok videos as well . You've created this whole video for them. Hopefully you've grabbed their attention. Now, why did you do that? What step do you want people to take next? And on ads, you're able to actually add call to action. Like learn more or shop now. But you can even take that a step further of letting people know what you want them to do. Do you want them to comment with their experience or what they think of this? You want them to go somewhere? Do they want them to think about something? So just giving them a tangible next step is really important and that's something you want to do on your organic videos as well is on organic. You don't always want to be selling. People will see right through that. But what is the point in this video? Is it just to get them to laugh? Is it to give them a helpful tip? So think Where do you want them to end it? Make sure you direct them right to that end spot so they can cross the finish line with you.

Kyle Kaplanis: 30:02

I love that. And like you said it on the ad side, you can add those, call to actions to be able to go further. And like you mentioned, on the organic side sometimes. It's a great way to be able to get the feedback from your audience. So to say, Hey, drop a comment of what your favorite BLI is, and then people can learn and see what those people are resonating with. And who's listening. I see a lot of creators do that all the time. Call me. Whatever or comment if you saw this comment done, and gets the audience involved. As a human, we're like, what's next? What can I do? How can I contribute? How can I be a part of this message that I just watched? And instead of just continuing it, but , how can I say that I've seen this so they can see me back is really like that validation. And I think that's where that call to action comes from as a person watching, we want to feel like we were involved in a way, so we want to take action so I think that's a really important thing. And you do see that missed a ton from a lot of people. So that's a really strong tip in integrate one. We think call to action all the time as a marketing perspective, but you don't, I don't know. Sometimes I think maybe on TikTok, you think? How do I go about that? And you miss that mark.. Great tips. this episode is just so valuable and crucial for not only a brand listening on how to make ads, but you really could take these tips as a creator yourself and be able to adjust them into your own videos, to get your message out. Because at the end of the day, no matter who we are, we're all a personal brand. So being able to use this to our own advantage is so powerful.

Sam Kaufman: 31:27

Absolutely. And many times we're actually using their best performing organic videos as ads, because it's really a great test ground to see, okay, what is resonating with the audience? And then the ads give you a few more tools. You're able to use, like putting a call to action at the end, to really direct the audience where you want to go. But yes, if you take these tips, They will improve any video you're doing for organic or ads. And then you just tweak it based off of where you want to go with it.

Joel Lowinger: 31:59

For creators that, maybe haven't worked with brands so much, so they're kinda potentially getting their first brand deal and just want some background on where to start or get different ideas on how to, make an ad for the.

Kyle Kaplanis: 32:12

That's really good. I love that you brought that up. I give this tip all the time to creators who are like, how do I get more ads for myself? And I say, look and see. Top brands on your, for you page, the ads that are working really well or creators who are doing it really well, look and see what they're doing and incorporate that within your own strategy so that we can get a brand to attention that you can hit these key things that a brand needs to see. Cause a creator and a brander are different. They have to synergize together and a brand really wants to see. These very structured things. Like they want to see a call to action. They want to see a return. As a creator, like you said, it's really important to learn these things that a brand is looking for to be able to bring that and show that you can hit these things. That's really powerful. I appreciate that. You guys, you've really inundated us with so much awesome knowledge. And the cool thing is this is a podcast episode. So you can rewind it started over and constantly listened to these nine tips because they're going to really make your content better for a brand or your organic reach. So, Joel, Sam, I thank you it's been a pleasure having you on.

Sam Kaufman: 33:17

Thank you. It's been a pleasure being here.

Kyle Kaplanis: 33:19

This is now your time to self promote the hell out of yourself. Where can people find you? How can they work with you? Tell us where does.

Sam Kaufman: 33:27

Yeah, thank you. So there's two places you can find. This one is on our podcast, where we focus specifically on Tik TOK marketing, and that's the TikTok marketing podcast. You can find that on apple and Spotify,

Joel Lowinger: 33:42

Any podcasting network will be there.

Sam Kaufman: 33:46

The second being, if you're interested in working with us, you can find us at TikTok marketing agency.com. That's T I K T a L K marketing agency.com. We're all. Looking for new clients. And we specialize just like Joel say, we have a couple different buckets and organic, we got influencer marketing and we got paid and we're happy to give you more information.

Kyle Kaplanis: 34:16

The fun thing about this episode, you guys is we're doing a collaboration approach. So you can listen to me on the TikTok marketing agencies podcast as well, and I appreciate you guys a lot for taking the time to be able to do this, because this is a lot of fun for being able to talk about. More of the creator side that I bring working with creators and you guys working with the brand side. So we've learned so much and anybody who's listening, I made it very easy for, you can find all the links directly to reach out to the tick-tock marketing agency to get your questions answered or want to work with them is in the description notes of this episode, you'll be able to easily navigate over there and click that and go fill out a contact form so they can reach out to you. Again, salmon. Thank you so much for your time today. It has been awesome.

Joel Lowinger: 35:01

Awesome. Thanks so much for having us. Yeah. Great time being on the show.

Kyle Kaplanis: 35:05

Thanks guys.