A Bathroom Renovation Business Become the Most Followed Company in their Niche Market on TikTok

Winni Designs has become the most followed bathroom renovation business in the world thanks to TikTok!

This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Misha Panchishak, CEO and Owner, of Winni Designs, and how he has become the most followed bathroom renovation business in the world!

ALL ABOUT THE GUEST

Misha Panchishak
CEO and Founder
Winni Designs LLC

TikTok: winnidesigns
Instagram: winni.designs
LinkedIn: Winni Designs LLC

Website: www.winnidesigns.com

Listen to Misha talk to Gary Vee on Tea with Gary Vee

If you would like to contact Misha for any brand deals, or collaborations you can contact him at info@WinniDesigns.com.

ALL ABOUT THE HYPE TEAM

Be sure to subscribe to our YouTube channel at All About the Hype for the full video!

Host: Kyle Kaplanis

Other Team Members:
Jayde Vincent 

Chapters

• 0:37 What is Winni Designs?
• 2:41 How did Misha get started on TikTok?
• 4:38 In 4 months Winni Designs has the largest following for bathroom renovations.
• 6:54 Finding your Niche
• 8:50 Authenticity is key for sucess!
• 10:23 Do not post your Insta content on TikTok.

Transcript

Kyle 0:00
Welcome to all about the hype podcast where we talk to different creators, professionals, brands and business owners about the hype and success they are having on their TikTok and the strategies that they have learned to create a positive brand awareness message for their followers. 

Kyle 0:14
Hey everyone, it is Kyle Kaplanis here with All About the Hype podcast. I have somebody really cool on the show. He's a contractor who's an expert in bathroom renovations out in New Hampshire, his wife designs and he builds some of the coolest bathrooms on TikTok and has over 500k followers on the app. He goes by Winnie designs, welcome, Misha Panchishak. 

Kyle 0:34
First of all, I'd love to know a little bit more about you and what is Winni designs? 

Misha 0:38
I'm originally from Ukraine, and I when my family moved here I was little I was 12 years old, and we moved to New York, that's kind of where I grew up. That's where I met my wife. Back in New York, I had general construction company. So we did like full remodels, things like that. And then that ended up failing, I got screwed over and the company went under and the whole thing. So I got a big learning lesson there. So then when we moved to New Hampshire, we're starting a new business, we wanted to kind of get into a niche and just get a little more focused versus doing the whole house, we wanted to just pick things and versus having nine employees. Now it's just myself and a helper and my wife. So we've really, really downsized it and kind of simplified our lifestyle as well. So we kind of got into bathroom renovations, there's good money in it. It's fun work for me, because I like to do a whole bunch of different things. So it's not like I'm just tiling every single day, five days a week or whatever. So I get to do tiling demo, carpentry trim paint. So it's like there's change in that. And then also the projects themselves take like a month. So then you know, it's long enough where I can get some type of routine but it's by the time you get sick of it, you move on to the next one, my wife, Catherine, she's a stay at home mom, we didn't really want to send our kids to daycare, especially with COVID and everything like right now like we don't want to do that. So she like dove into the business much more and started doing design that was the big jet fuel that kind of like set our company apart from everybody else because now we're like that husband and wife duo that everybody sees on TV basically and then once they want that in real life for them so when they see both of us kind of come out and if she doesn't like these really cool designs it's just that full package 

Kyle 2:12
Yeah, it's really relatable to families because you know a lot of people are husband and wife duo themselves and like talking to another couple that understands and you just feel a little bit more connected in that aspect. And that actually drives a lot of gears toward TikTok as well because it's like that authenticity from the app, people like that in real life. That's why the app has been just so successful and I mean you're killing it on there. I mean half a million followers is insane. 

Kyle 2:37
What even got you started? How did you get started on TikTok? 

Misha 2:39
Before TikTok, I literally had no social media experience at all. So it's not like I was on Facebook or anything else like I did. But then I got off of everything for like two years and did nothing. I love to listen to Gary Vee and he was the one that's always TikTok, TikTok, TikTok get into it get into it. So when I like kind of decided right like I'm gonna pick something up and like he keeps talking about TikTok so like, I don't want to miss the train on that. So I got into that and it's like you're saying is the authenticity and like the ease of posting things what I figured with YouTube, it's really hard for me to post on YouTube because I basically have to film the videos then bring them home edit them and then upload them and there's no music that you can put to it there's like it's really hard to do takes like a lot of effort TikTok is very like you saying genuine so like basically my strategy with it has been just post everything and then let it go where it's gonna go. It does come off much more genuine even versus Instagram. Instagram is like what you wish your life to be like, TikTok is what your life is like, you know, right? That's kind of like what we're noticing. But that's how it So Gary Vee is what like he's pushed me to get into it. I got onto his podcasts once to tea with Gary Vee. So he was doing that during COVID he was the one that was kind of like, Hey, you know, take it seriously kind of treat it as almost like a business or treat it as like a whole separate entity. That's kind of like what helped me focus. I spent a lot of time on TikTok every single day, like four hours a day on TikTok, right. Like none of it. Like, I know, like my videos seem like super simple and everything but it all takes thought and effort and like some type of research.

Kyle 4:14
I love like that you listen to Gary Vee, because he's been really well known in the community about being very progressive, like thinking and thinking ahead. And a lot of people sometimes don't have that mentality. There's either two people that are like, Yes, I agree. I can see the vision, or no, this app is only for kids and teens. And I don't see the vision and I'll wait and see if there's really proof there. But the thing is, because you started in you, you saw that vision. You know what I'm taking advantage of this opportunity. I'm getting it now early. I mean, that paid off, you're at half a million followers. You try to do that on Instagram right now try to do that on YouTube. It'd be almost impossible without paying somebody maybe to help you. 

Misha 4:51
It's crazy because within four months, my profile is the biggest bathroom renovation like you know, it's a tiny little niche, but it's the biggest bathroom renovation profile in the world.

Kyle 5:01
right!

Misha 5:03
Which is insane to like, say that, but like basically within four months, like that's what happened. And I know like people do say like every time I mention TikTok, they're like, oh, like, you know, all the dancing teenagers. Yeah. But if you really look at my comments, people that watch my videos are like 50 year olds, yes, there is a demographic there that is younger kids, but a lot of them are not over the last month and a half, two months, you do see like, a lot and a lot more adults getting into it. Again, this most of my followers is the adults, I am trying to kind of, I guess, with my videos, I'm trying to like, goof them up a little bit more to make them a little more fun. Because one of the things when I make my videos, I'll be like, you know, then you take this thing, and you put it over there. And then I make them super simple, I guess other contractors will be you know, your rabid cuts, and then your dowel is just like, not relatable, you know? So yeah, I try to make them a little simpler, more fun. I use music. And so trying to figure it out. I know like he seems like I'm like established even right now. I'm like struggling to see where else to go with it.

Kyle 6:00
I think that's really relatable too, because there's a lot of people who are fit in that category of what do I do now? And because it's still so fresh and new, right? And that's something that's really cool is TikTok will be constant learning curve for you. Like, you'll just be learning new things, or let's try this style. Or let's try this. So many people have in their minds that TikTok's just for kids. But it's so true. Like I've even been through your comments, and I saw so many people engaging, and I've clicked on their videos, and they are definitely millennial, Gen X, you'd see people like you said in their 50s I think people need to just take that concept in their mind that it's just for kids and just throw it away. Because once you get started, the algorithm will kind of position your channel exactly for you. And the people that like that type of things will come and find you. It's almost like you just post and the people come find you you don't have to go find the algorithm does does all the work. Exactly. So if you have a niche, especially like you thought like bathroom renovation will not even do well. And you had no idea but you went for it. And boom, like you said, Now you're the biggest bathroom renovation niche in the world, which is crazy to think

Misha 06:59
The algorithm does change. And like I try to keep up with it. Because I definitely see like right now, you know, there's so many TikTok experts that like say that they know the algorithm, and it's just like, you know, I'll watch my comments and like the likes and the views coming through right now it does seem like the older videos seem to get pushed the good old videos, it does help if you already have a profile, you know, but what's sick about TikTok is literally you could have nothing, you could post three videos and then get like 1000 followers in a night. Right? You know, like, which is insane to like, think about that. 


Kyle 7:31
And that's why Gary Vee was saying early on, get in now what the organic reaches there, because just like any platform, it will eventually get harder and harder. Right when YouTube first started, some of the early adopters in the app were successful and are still successful To this day, because they were in early and had the opportunity to be seen more No. And as it gets more saturated, it will get harder. So but there's still those opportunities are still there. I constantly am searching up different professional fields, from accountants to like doctors, or lawyers or anything like that. I'm searching and you'd be surprised that there's not very many people in certain niches on the app. I just talked to a lady on my podcast recently, she's an architect, and she's posting architecture stuff and she's almost at 200,000 followers, but it's because she's one of the only people talking about it on the entire platform. And I'm like, she's setting herself up to be you know, the top industry leader on the platform, which is just so cool. There's so much opportunity.

Misha 7:31
That's kind of like saying, you know, a lot of times like you read the comments and be like, Oh my God, he's so good at this blah, blah, blah. And I'm just like, I've literally been doing this for two years in my head, like I know how good or not good I am. I'm just a contractor from New Hampshire. You know, like if you go to like your local Home Depot or Lowe's, I'm that guy. So there's nothing like super special about me, you know, it's just TikTok doesn't discriminate about that, you know, when you go to Instagram, you know, if you're verified if you're this if you're this that's what's gonna help you in every video we post on TikTok also shared there and it just doesn't get pushed, it doesn't get that agreement and even brand posts that I'll put up TikTok is just like very unfiltered people just engage in your videos now get some videos where there's like thousands of comments, you know, anywhere on Instagram, you can even get 1000 views. I know it's just not as people feel more free to share their opinion on TikTok.

Kyle 9:15
Exactly. They get to just be themselves and be human. All these other platforms where you know, especially Instagram played a big part, I think in feeling like we had to be this perfect self. In reality, even the perfect family has their bad days. And they're that's not them. Yes, it's a lot of stress, being that perfect and showing all these things. So I think Finally, when TikTok showed up and you're able to just be like, Hey, I just woke up and I can make a video and people will be like, hey, that's super relatable because I just woke up to it look like whatever and I think with you like it's so cool. I think people might be drawn to that you are just that guy at Home Depot like anybody else. You know, you're not claiming to be the top expert in the world and you haven't, you know, you had to do exactly what I did to be where I am and it's like, no, you're just a normal guy. Your dad, your husband. Just live in New Hampshire. Yeah, like a normal person.

Misha 10:01
Yeah, that's one of the things I think what helped me is that I was not on Instagram when I got into TikTok because I see other people who are bigger on Instagram get into TikTok and they fail because they only post their highlights, you know, they post a finish work. They post like all this pretty stuff. Well, I'll post Hey, this might not be the up to code the way to do this. But this is what your house actually looks like, this is how you fix this, hey, this didn't work out for me. But here's what how I'm going to fix that. So I show a lot of my work. I guess one of the unlocks for me was I post four to six times a day, but I usually post like seven to 12 times a day. But I posted like everything the good the bad. All my work up close, I guess earlier on I got destroyed a lot and like comments about like, hey, that's wrong. That's wrong on one side, like I could have taken it personally. But on the other side is like, hey, these people aren't commenting helps me push the videos. They're just your average day people. They're not professionals, and they relate to a more because their work is not perfect. Yeah. So then, like they see that somebody else doesn't it's not perfect, but it works out at the end like this feels more confidence where like, if you coming over from Instagram, it's more here's the beautiful thing that I just built pat me on the back kind of thing, you know, yes. So it helped me that I was kind of in hiatus from any type of social media and just kind of get into Tiktok I think

Kyle 11:16
Has actually impacted your business. Have you gotten people reaching out? 

Misha 11:20
We do get DMS almost every day. Hey, come do a bathroom in Texas. It's not gonna work. You know, like, even like cross like, hey, come do bath in Massachusetts. It's like two hours away. It's not practical. So not in that way. I think for us right now I'm, again, kind of going back to like Gary Vee vise of jab, jab, the kind of situation where like, right now all I'm doing is like trying to provide value and grow my brand. Yeah, I'm not really doing a lot of right hooks. And as I see people have 30,000 followers and they're like, by my merch by my shirts, you know, it's just like, it's too early I can provide for my family. I'm not really in need of money from TikTok or anything like that. So we're not really focusing on monetization of it. I think right now, like the creator fund is giving money they're paying and you know, we're getting millions of views a day. So like, there is a decent amount of money coming through. But I think even that money is just going to be reinvested into like giveaways and like, I'm not looking to make money off TikTok. So for us really is more like building a brand, because I see like, where young business and I think for us, we can have like a much massive opportunity down the road, he had some type of show be some type of something. So yeah, it's really not about selling t shirts, or like getting a job here or there. It's more just build the brand. First, get as many followers as you can, because like, like you were saying, it will get harder. I think right now, like what our only focus is just to kind of grow, grow, grow, grow. And then once it kind of plateaus, that's when you can kind of start figuring out different avenues. And we had a whole bunch of companies reach out to us about like promoting brands and things like that is Yeah, I don't want to promote sneakers or my like page. So that doesn't really make sense to make 200 bucks.

Kyle 12:57
And that's really smart. Because there's a lot of people who make that mistake, they you know, grow a following and then they start getting reached out because of course, everybody's going to reach out if accounts hot, they're going to be like, hey, let's get my brand on their channel. But as a creator, like yourself, you know, you're very smart on being selective on on who you work with. And this is actually fit with me or it just looks not authentic, and it looks super salesy, and that's not what you want. Is there a potential let's say, tiling companies, or whatever it is, in your niche that focus if those types of companies reached out to you?

Misha 13:26
Yeah, so we have some basically, where Katherine and I, my wife and I, if we are going to work with somebody who would be somebody that we already used their products, if you go back two years from now, like we've been using their tools, we've been using their things, but we've been using high end stuff, so it's not as easy to go and get Hilti to work with you because they're like, upper echelon. Yes, we like right now there's a like a tile Tool Company that we've been using that we're in talks like they're sending us like free tools essentially. But our agreement is basically I'm going to use their tools I'm not going to advertise their tools so I'm not really getting paid for I'm just getting a whole bunch of free tools. So like for them they're not on TikTok at all. And that's what's crazy, like you can literally go to like a big global company you'll say like Hey, you guys have zero presence on TikTok like because it's so new you can get free merch on anything that is pretty easy to do. But then at the same time, like I don't want to be like a NASCAR, you know, where I like I've got a whole bunch of stickers on me. And then there's a material company that we use their materials that we're like talking and collaborating with, but then again, I'll just be like me using their their stuff versus advertising it because like I don't want to come off salesy again it's kind of like down the road that whole right hook Gary Vee thing like I'd rather do that when I have a million followers versus having 100,000 followers because once you kind of sell yourself then you're sold you know so like right now it's almost better to be asked them to ask especially if you growing if you plateaued, I kind of get it but if you are growing the worst thing I think you can do is just to kind of you know, try to monetize you know, by the time you you make your agreement and you sign all the paperwork, you're ready grew 50,000 followers. So now like you You know, it's a different ask.

Kyle 15:01
 I'm sure there's some brands that if they did reach out, like you said Is it Hilti you said?

Misha 15:05
Well, like that's one of the brands I'd love to work with, like juggernaut, but there's a brand called Rubi. So they're like, the high end tiling tools. They're sending me like a whole bunch of like Rubi tools, and I respect their tools. So I will use them. And then there's like a material company that we use their materials to build our showers. They're also reaching out to us and then just kind of like product placement versus ads.

Kyle 15:25
Exactly. And I think that's what's easy. Because let's say somebody says, I'm, you know, doing a little project by myself, what are some of the tools you use? It's so easy for you to just do the video reply and say, Hey, I use these and you you basically sold the product, but very naturally, because somebody was asking if people will listen to that so much more versus you just making a post being like, hey, check out Rubi Tools. Yeah, order them online. And you know, it's fine. Like if you do eventually have an affiliate link, people don't look at those too salesy. When it's used naturally. Like you said, If somebody's asking the question, you know, you could say, Hey, listen, I am an affiliate, but you could, you know, save 10% off, but they're asking more organically and I don't think people look at that as as bad. So I think that's cool. And I'm sure that will come but it's so true. People are looking for massive success stories, like you just made, you know, a million dollars this year, just from your advertising on TikTok, and it's like that will come for businesses, but right now, it's still fresh, like, like you said, there's so many brands that you know their name, and they're not even on this platform yet, which is just crazy. I don't know why people are waiting.

Misha 16:24
A lot of it has to do with the whole TikTok ban even like since the last Okay, now TikTok's not banned sounds like it still might be in November or something. So I think there's a lot of uncertainty with that where I do see for brand purposes, TikTok is almost getting like smeared in a way I can see is being like a rebel like for following like in terms of getting on the platform as a consumer. But then like for a brand, I think you want to see you want to see a play out before you like put money into it. Because like I guess if you were to advertise on Instagram, or TikTok right now, it's like, well, what if we find out that TikTok is gonna get banned? You know, I think once that gets settled fully, I think that's when you'll see brands get into it. And that's another reason why like, I'm not focusing on any of that I'm just focusing on growing because TikTok is not gonna go anywhere. I don't personally don't think so because there's too much money there. There's way too much money involved right now i'd rather grow. And then once it becomes like this household thing, now you have like a million followers and brands come to you versus you coming to them and asking, it's just a different play.

Kyle 17:25
This is my perspective, just because I see the potential, I understand brands want to be safe, and they want to play it out, I would still I don't care. Even if the app only lasted six more months or whatever, I would still make a presence because the people are there. In fact, so many people because of the news and the media is so many people are checking it out and and going on the app. So why wouldn't you even if it was for six months, go on an app where there's millions of people using it every day, just to get your brand presence. And the cool thing is, is it helps grow your other channels. So it's almost like let's say you bought a course that said, Hey, we're gonna pay or it's even free just to set up an account. And it'll be seen by 800 million followers, and you just have to set up a profile only is going to last six months, but it's free. How many people would sign up, like, I don't understand why people are just waiting, like, it doesn't hurt to at least have a presence. You don't have to spend money on the advertising right now, you know, at least just open an account and start making some cool fun videos. That's my take.

Misha 18:16
We had a company that that's a tile leveling system. And on YouTube, their biggest video has like 50,000 views, they reached out to us, we wanted to set up some type of Hey, if you guys sell with us on our Shopify account, instead of me saying because in the comments, everybody's like, where do I get that? Where do I get that? Like, I'd rather say check out our Shopify account versus go to Amazon. Right? You know, I was trying to set them up with that. Let me show you like what TikTok can do, I made a video for them. And within three days, I had 2 million views, like 150,000 likes, there's more likes and comments on this video than you guys have ever had on your entire time on YouTube, but they like never made the mega move for it, which was confusing to me. But that's when we had like 150,000 followers, they'll circle back and it just it's going to be a different ask, you know, saying like, so like totally. Now for my side, that's where like, after that I was I mean, just keep growing, because it'll be easier to do that. And like you were saying, you just want to get your commercial right on TV, just like you get your eyes on. It doesn't matter if that commercial is gone. You saw the movie you saw. So it's like, I agree with you on that.

Kyle 19:19
It blows my mind and like you said, how you just you prove to this one, you know, brand or whatnot that this works. And I don't know some people just don't see the vision and it's okay, there's going to be those people that you know, that don't and the lucky ones that actually see it like Gary Vee is saying, Hello, this is the future get in now and those that are not listening to that, you know, they'll just they miss the opportunity. And that's okay, like maybe that's not the opportunity for them. But those that are listening, this is a huge potential life changing. There's a lot of there's very few opportunities like this in the world where you're early enough to be in and out. So it's just so cool that you took advantage of that and maybe at first the comments were a little bit crazy because people were just seeing it but Now that you've built like a really big fan base, and you're getting actual proper engaged, you're helping so many people now. And you know, I loved recently too, you said that you want to just give back and help grow. I noticed that, you know, you're doing that giveaway, basically giving away a small tiling business, which is so cool.

Misha 20:15
I'm so passionate about that, you know, TikTok is younger demographic, and I kind of was copying David Dobrik's giveaway, he gave away Tesla, and he was a tag somebody who deserves a car. That's kind of like the theme I wanted to go with. But I was like, hey, if there's somebody who wants to get into the trade, but doesn't want to go to college kind of thing, there's another option, let me be that guy that invest 500 bucks into you, you will kind of change your life. I'm super passionate about it. And if you look at the hashtag, there's there's already like young kids like kind of tagging it. Yeah. But then also there's like these freaking contractors getting in. So I'm like, Guys, you have your tools like get? Yeah, also, like, I might have to see if I'm going to change the rules at the end, then like maybe send them a free tool, whoever wins, but then I want to like actually invest into somebody who's this will change their life, somebody who doesn't have the money to get into it. And I definitely see it maybe using to create or fun to do more things like that. There's only so much though, like a construction pool. Yes, there's more older people getting into it. But I do need to figure out what's my next step as I do see a lot of people kind of plateau. I guess the reason I haven't yet is because I keep thinking innovating my content. So like even if you look at my older content, it's different. But at the same time, it's still like tutorials and simple videos. So that's the same. I'm just trying to see like, how do I get to that million? I know, I know. Like Katherine, I do want to once we hit a million, our goal is to give away a bathroom but our lady like do a bathroom giveaway where like anybody in us, whoever wins it, I'll drive there and renovate their bathroom, that's gonna be sick.

Kyle 21:45
That could be soon, Just saying, you never know.

Misha 21:47
We could do it. You know, if we get the million followers, like we could do that soon. But like, we're ready for it. It's like a $15,000 giveaway. I feel there's more to it than 500,000 followers, I don't feel different. I'm still driving same car and eating same breakfast. So it's not like that.

Kyle 22:03
You have to keep your humility and your humbleness, which is really cool. That's why I love these podcasts. I talk to big creators to like I had Josette Pimenta on my show who's got 6.6 million followers. People who listen to these, they realize that these people are real people, they're still the same, but she's still the exact same. She's like, it shocks me every day. I log in, and I see that number. And I'm just like, how I'm just me. Yeah, you know, and I think that's why I love doing these is it makes people more relatable. And that's why I'm just trying to tie the two together that TikTok is authentic, the people on the app are the same. They're real people. They're just authentic. And like I love how you said that. Like I 500,000 followers. Yeah, I'm still me, I'm still doing my you still driving the same car, nothing's really changed. You just want to give back though, like us that following in a positive way, which is really cool.

Misha 22:46
But you do see some creators because like, obviously, I don't keep my head in the sand. I watch other people like along the way, I gotta beat this guy. I gotta beat this guy. As I keep passing those people. I do see their content, they'll change up and it's like, bro, you have 150,000 followers chill, you know, like some people like are just on the best of this.

Kyle 23:05
"I'm Famous"

Misha 23:08
I'm like you had one good video, and you see their growth don't like just like flat, like you're saying just stay authentic.

Kyle 23:15
Yeah, exactly. And be grounded to who you are based off of your niche. Because there are other people who might be listening to this who might be in contracting type of environment. And they were looking to use TikTok, what are some of the three things that you would you would suggest to them 

Misha 23:28
to grow? 

Kyle 23:29
or just even get started.

Misha 23:31
The best advice I can give is focus on the homeowners versus contractors. A lot of times people will post content and like they try to be politically correct to the other contractors on the app. But if you think about how many people on the app are renovating bathrooms versus how many people own a bathroom, I tried to like simplify all my content and do more of how to use things. You can do it yourself. I do a video how to install a toilet but then like somebody will be like you're not a licensed plumber. I'm like, well, you don't have to be licensed plumber to install the toilet at your own house simplify and focus on the homeowners versus try to be like this higher end smart contractor so all the other contractors you don't get hate from half a percent of my followers are actual contractors, other people just homeowners focus on post the post a lot. At the end of the day. It's just like, I've noticed every 30 videos, I post one of them goes super viral gets over a million views. I'm like Alright, so I'll post 30 videos in a week. And then I have a million views video every single week. So that's the simplest thing. 

Kyle 24:33
Exactly, no, that's really smart. It's so true. I know Josette Pimenta. Her boyfriend, he's, you know, almost 4 million followers on the app. And he says the exact same thing. He has a very specific number he posts daily to reach his target because he says yeah, some of them don't do that good. Like it happens to everybody. Even the top even Charli's videos. If you look at hers, they're not all the same. They're you know, they fluctuate so he posts so many videos a day to reach his target weekly and it's really key. I think To be consistent, and the cool thing is, like you said, You show everything show, like each little step of the way and make a fun video of that. And that's what's so easy. It's, it's actually quite

Misha 25:09
It's relatable. You know, it's more it's relatable versus just showing like, hey, look at this beautiful bathroom. It's overwhelming. Oh my god, there's no way I can do that. Yeah, versus step by step posting it. Some people post a video of a project done. And I always say, like, I'll comment be like Hey man, that's sick, I wish you would break that up into 12 parts. One, it's easier content, like, you wouldn't want to have 60 second content, every video, it's better to be under 20. So it's better to make 10 videos, and where somebody can watch them part by part to see the project versus just one because one of those videos could go viral. Yeah, one out of 10. So it's like he's still showing the end result. But it's just broken up. I suggest that.

Kyle 25:48
It's almost like a language, you're talking to anybody. So using the language for anybody to understand. And I think that's why you probably do stand apart is because somebody finds that interesting. They can hear what you're saying and actually understand it if you're using all the terminology from you know, your your tiling and everything like that. It'll go over somebody's head and their necks. This isn't for me, you're talking basically to other contractors. And that's really important. I do find some people might look as an expert, so they speak like that people can't relate to that. They don't know what you're saying. 

Misha 26:15
That's funny because if you do that though, you'll get all the other experts hating on your videos. They'll be like you're not that smart. So if you're trying to kind of go to that party, but everybody's hating on you.

Kyle 26:24
Some advice would be just be you , don't listen to the hate.

Misha 26:28
It's like Gary Vee says again, it's just don't listen to the hate is easy when you don't listen to the good comments as well. 98% of all of my comments are just people praising and that's so good. That's this, that's this, like, You're so good in my head. I know. I'm not like I know, I can get better at everything. whatever I'm doing. Like, I just posted a video a couple videos ago, one of my bathroom jobs. It was awful. And I was like, Hey, this is my work a year ago. Like I've gotten so much better since a year ago. So it's like I know that there's still so much room so if I don't listen to people saying that I'm so good then if I don't believe them then like why would you believe somebody saying you suck? Yeah, right. It's easy for them not believe both of them. Right? Right. Maybe one of them really knows you perfectly.

Kyle 27:05
 I think you've given you know, a lot of really valuable things and showcasing You know, this this podcast for people listening that anybody can can be an expert in their niche basically, by just being themselves and just having fun with it. Don't filter your content if you're trying to grow in there. I always say like if you're if it's a bad video, it's I'm gonna go anywhere. Be consistent post have fun. That's it. That's really the key ingredients to TikTok which is so cool. And how can people find you?

Misha 27:30
Winni Designs is at Winni Designs will come up on TikTok. On Instagram Winni dot Designs on YouTube Winni designs. It's the same kind of all across.

Kyle 27:40
Misha, it's been literally a pleasure having you on and I look forward to watching your videos and seeing you grow. 

Misha 27:45
Thanks Kyle.

Kyle 27:46
Thank you everyone for listening to All About the Hype Podcast this episode with Misha Panchishak. Be sure to tune in this Thursday as I talk to Kaylyn Buckley from Tok the Vote. Remember, new episodes are released every Tuesday and Thursday. Be sure to subscribe on Apple podcasts, Google, Spotify, so you don't miss an episode. And make sure you leave a review if you loved this episode.