How Chris Ivan Is Getting Brands Attention On TikTok By Throwing Plungers At Their Signs

How Chris Ivan is Getting Brands Attention by Doing Plunger  Trick Shots on Brand Signs!

I talked with the plunger trick-shotter, Chris Ivan (223K followers as of Feb 21, 2022). Chris has been throwing plungers at brands signs, and they are taking notice, but in a positive way. Brands are now challenging Chris to take a throw at their sign and see if it will stick! Chris even had the opportunity to work with American Dream, in which they flew him to New York to stick a plunger on their sign! 

This episode is full of fun, but a great learning experience for brands on how you too can be fun with creators and be the friend we all need to hone in on driving the biggest audience engagement you have ever seen!

Get ready for the trick-shot of your life as you listen to this episode.

In this Episode we will be discussing:

How Chris got started with his plunger Trick-shots

What brands have participated in the plunger trick shots

How you as a brand or business can use this insight to drive better interactions with your audience and become their best friend.

TikTok: chrisivan_10

Instagram: chrisivan_10

Chris's most viral video with over 15 M views 

Transcript

0:00

Hey everyone. Welcome back to BizTok for TikTok. Today in the studio. I have Chris Ivan and Chris Ivan is known on TikTok for his plunger trick shots. Now that sounds crazy. A lot of you who've been listening to my show might think , Kyle, why the hell would you bring some plunger trick shot guy onto the show? We all see those interesting videos that catch our attention. But, I went to this comment section, like we typically do on TikTok. And there was so many brands in there being like, do our sign or being hilarious and joining in conversation. And I thought that was a really interesting opportunity to talk to Chris about his experience with that. And talk about where the shift on, how brands are starting to, have fun with their audiences as well. So Chris, welcome to the show and give us a little quick bio of who you are. Appreciate it.. Thanks for having me on here. My name is Chris Ivan, and I just started doing the TikTok thing and the things that are really gotten me the most attention that now I'm becoming known for has been the plunger trick shots, just with the most generic cheapest plunger ever throw that thing up on signs and it's gone absolutely out of control. That's amazing. Okay. A lot of guests are probably thinking, did you just start your first video throwing plungers? No, no. And especially not the very first video in the account. I just made the TikTok to have fun. Then that, original idea for the TikTok isn't even my idea is just I saw somebody else do it. And then I thought it was funny. But I didn't know if it was possible, Right! Because I'm like, some people are really good video editors and stuff. So I'm actually curious about this. And right around this time I had lost my job because of the pandemic was right when this idea first came about. And so I couldn't work. And then I was also recently single at the time. So I was like, I have just an abundance of time on my hands. I was like, I wonder if I can get a plunger up on a sign. That's hilarious. You know, it's funny. It's like that conversation right there, there's a lot of people that were in that same position. They're like the pandemic really changed their entire life . And they're like now what? And so many people turned to TikTok and just doing silly things and then it leading into really interesting opportunities for them. So I always think that the pandemic is a bittersweet moment for a lot of people. Cause you saw it, you thought it was cool, but did you ever think you'd be in this position where you would be having millions of views throwing a plunger at brand signs? I'll tell you what I personally am always a big dreamer. And there's a little bit more to the story as well. I was at a birthday party with one of my friends. We were at this girl's birthday party and I had two White Claws in me. Right. I was feeling good. And as a joke, I turned to him and, I was like, dude, let's get TikTok famous. Just, I don't know. I was messing around and I was like, I'll do anything. I was like, I'll jump off a bridge if I need to. You're just joking around. Yeah. And so then, the next day came and I woke up and I was like, shoot this actually a fun idea, and so I called him up. I was like, Hey, I'm kind of serious about it. Would you be down? And he's like, I don't want to be in any of your TikTok's. He's like, but I'll record you. And I want to hang out with you because he's my best friend. So I was like, sweet. That's when we started doing stuff, me and him, and that's how it all Started going from there. So originally, did I think the plunger thing was going to take off? No, that was more of just us messing around, but with the intention of seeing how many people we could reach with a video. Was it almost a little uncomfortable when you first went to do it, okay. My question is did you ask permission the very first time or you just went for it? Oh, I went for it. I'm telling you I was sweating bullets and it was definitely a period of trying to expand my confidence and being cool with trying random videos and stuff. The time that I was filming that video, as I started getting comments on TikTok of people, giving me random challenges. Right. Somebody commented my video to go and do that Elf scene from the movie Elf, where he runs into the coffee shop. Now you did it best cup of coffee in the world, right? So just looking like an absolute idiot and asked me to do it at Starbucks.. So I was like, shoot, I'll say, like go to Starbucks and I'm dressed in the whole elf costume and I do it and I like leave the video and I'm checking my TikTok. And somebody says, throw a plunger on target, you know? And that knows for sure. So I go up on there and I start doing it and I'm like, I hope there's no damage or anything done. Right. Because I don't wanna make any brands upset at the same time. Exactly. So I started throwing the plunger and I could see that, when I threw the plunger, there was no damage on the sign. Right. It's like, it's a pretty light plunger. I'm playing with it. It's sticky. So I'm like, okay, everything should be fine. I'm not throwing this as hard as I possibly can, you know, in a way place up there. And so then I started doing that initially and the very first Target I went to Five minutes went by and they're like, Hey, people were walking into our store and saying you're throwing plungers that our sign. Like we can't have you do that. I was like, yeah, sure, no problem. So then I go to the next Target. I'm like, I'm really determined at this point. I wouldn't see if it's possible. Then the next target I'm in Portland. And so that first target that I was at was in a nicer neighborhood, suburban area. So there's a different crowd of people, right? But you get into Portland where the main theme , is the slogan, keep Portland weird. Then now I'm out there throwing a plunger outside of Target, and nobody says a word. So I was like, okay, cool. 30, 45 minutes go by. And me and my friend are taking turns at this point, trying to get that initial plunger up on target and it's just not happening. And we were about to give up and if you listened to the original video, you can hear me say, I don't even think you can get it. And I launched it nails. It. And that's why we were so hyped, as soon as we hit it. That's hilarious. And you can see the reaction to your like jumping that's like an authentic reaction. Oh, definitely. Cause we didn't know it was possible. We had said to each other, let's try it for 10 more minutes. And we're done, like, that's so funny. So it wasn't a success for the first store. Which when I think of somebody doing that, you think all brands are going to be like, no, please don't do that. Your destructing property or creating some weird name for our brand. But to your surprise, when that target video went out and it's out, what is it? Oh my gosh. How many views is that video at 6.2 or something? 6.4, 6.4 0.4 million views that obviously is going to get attention from thousands of target employees, but not only just that, but corporate people on the app would probably saw this. I'm like, wait, what happened to our sign? But it, so it was a lot of attention. And on that video, Target responded. Yeah. What was your reaction to that? I was absolutely losing it. I was like, this is not real. There's no way. And they were hilarious. They commented something like very gen Z vibe, very fun, like TikTok, they were like, can you do it again? Cause I was walking my fish, which is so funny. Like not only did they just get involved with the video, with their brand and being totally okay. But the way they responded was such a, TikTok vibe, which made them look really cool. I think people especially like the gen Z culture or even younger millennials are probably like, how cool was that of them to be? Yeah. Yeah, definitely. And if you go and you see all the responses to their comment, you'll see a lot of people saying like Target passed the vibe check, like i'm shopping from now on this and that. So it actually worked to their advantage, not only from a massive, Reminder of their brand, but also passing the vibe check. Those younger generation says, cool. I'll go shop at Target. Hundred percent. And I think that's where the shift is going. Especially gen Z, they're holding a new expectation for brands like, are you going to fit our vibe? Because if you don't, we're not going. If you're not fitting our vibe, like we're going to go somewhere who is. And these brands that are understanding how the audience is shifting. They're so smart. So whoever's on that marketing team probably contacted and got approval to be involved. And then you were able to go back and do another video on their sign and for this secondary video when they responded. Were you able to get permission from the store at that point? Yeah. So that second store, it was funny. Cause I walked up there and I was like, okay, I don't really know how to handle the situation. I dunno what I'm doing. So I'm like, but target asked me to do it again. So I'm going to try it and if I can hit it quickly, I can be done and out, but security comes out, I'll ask to speak to a manager and show them these messages and whatnot. So that's exactly what happened. I started throwing this plungers, I'm getting really nervous because I'm like, I know that the time has come and if I don't nail it, security's going to be out here and I don't want them to kick me out. And it's funny because I'm doing this in parking lot. Right. So there's the customers walking in and out and the reactions are like 50% in silence. Nobody says anything. The other reactions is probably like 25% of other people recording me. And the other 25 is people hyping me up. Right. They're coming out. And they're like, dude, , that's so funny. We love it, et cetera. Then security came out and I was like, no Target commented. And then I go through my videos. I was like, look, they asked me to do it again. Then they're like, no, we just can't have you doing that, but I'm like, no, seriously, can I talk to somebody? Target asked me to do it in my head. I'm like, this is such a great opportunity because if Target can get involved, then I can get the next business involved in the next one and the next one. And I'm like, this can snowball, then I can make this into a brand. And I have like a whole series. Exactly, exactly. And it reminded me of that Emily girl that did the rebrand Emily Zugay. Oh my God. Yes. Yeah. So it was like, okay, I'm going to take a page from her book and go after it, for sure. So after five, 10 , minutes of talking to security, I finally convinced them to bring out a manager. The manager comes out and he's like, I saw you on my for you page, that's hilarious. Yeah. And he opened up his slack channel. I guess they have a group chat. He's you're all over the region everybody's been sending it back and forth and our entire company is talking about it. So then. Yeah. So then they were really cool about it. And they gave me their media as teams phone number, and they said we just want an official letter from the media team saying everything's cool. Yep. And then , you're good to go, but, everybody's so chill about it cause they know it's kind of funny. They're like, but if you did do it, I wouldn't say anything. Right, exactly. Yeah. So I was like, okay, sweet. Sounds good. I'll make sure I get that before. I'm going to go a practice yeah, that's so funny. And what you mentioned about Emily Zugay she was genius in that. I had a girl on my podcast. Who's actually in the Portland area as well. She goes by Naples on TikTok. And people are trying to get her job. You've probably seen her. She's done all kinds of videos where she's been a cheerleader for the Colts. And then she also worked with Benny the Bull, she's doing all kinds of jobs, but what kicked off that story was, she was wearing scrubs and then was doing a TikTok and they're like, wow, being a nurse. And there's probably people you're taking care of, but you decided to make it TikTok. And then the next video she saying , I'm not a nurse. And then people were guessing what her job was and just snowballed for there. Them, we're still trying to guess to this day. And it's been like over a year and she's done all kinds of cool things with it. On Tik TOK. I always tell people, ride the hell out of that wave cause eventually maybe it comes to an end and then you have to think of a new idea, but always ride the hell that thing until you can. Why not? And it's opened up an opportunity for you because if you go to comments, there's a lot of other brands and Wendy's commented. Right. So who was the next brand after to get the attention? Wendy's Wendy's was the first one and then Taco Bell, got in there and the next biggest one in my opinion was American dream. Yeah. Yeah. American dream. That one was huge because I've flew across the country for that one. I flew to New York for that one. That was that like their team set that up for you? Yeah. It was so cool. They gave us like the whole VIP experience and it was just absolutely amazing. it was so much fun. Ever since then, there's so many different, like DMS. I noticed Slim Jim is so funny. They just open up and they're there. They're like in every single video. And it's been sweet. And I know I have another company in Portland now that wants me to go there. So that one's convenient is just a lot of places. Right. American dream is such a great example of where I'm saying the shift of media and entertainment is going because doing an ad, like American dream to do an ad, right. And would it be as fun? This is such an interesting way that it's going to get people to pay attention to the whole thing and see the logo. But knowing like American dreams stepped up to the plate and was, this is so unconventional, but we're going to roll with it because. Let's be fun. Let's be real and cool. And the perspective now of the audiences, like they've participated with this, that sick. Like I want to shop there. What do they do? What kind of items? And you probably drew a lot more awareness of the brand then even just run paid promotions, I bet like crazy. Yeah, definitely. And Wendy's they commented., you threw the one on Wendy's sign. And got on the mouth area, you know? And they're like, Dope toss, the mouth though who knew where that plunger has been. And just like being really funny with it. And, I have brands or businesses that do listen to this podcast and I always tell them being involved with your customers or consumers or whoever is so beneficial because people will read those comments. And if you can put a little funny thing it is such a great way to also get new audience and get people's attention and seeing that you're interacting is so powerful.. Yeah. That's been one of the really cool things about that American dream experience, right. Because me, that was a company that I had no idea they existed before, and then they reached out to me and they're even funny in the DMS. Cause they DM me in there. They're like, do you think you have what it takes to plunger us? I'm like absolutely I'd be honoured.. And I have no idea what their company was or what their business was, but it was also like a really cool creative challenge for me to see Hey, now if I'm going to be in this creative space that I absolutely fell in love with, how can I bring the most value to not only the audience, but the business. Yeah. I was thinking about it from that perspective, I was like, okay, I didn't know what American dream was. Right. Everybody knows what Target is because it was just a national brand, but American Dream is very niche in that specific sense of, if you're in that area, you can go there. Where are you familiar with American dream before? Not at all. Yeah. So exactly. So it was like, okay, if you don't know what American dream is, you don't realize how massive of a project this is. I was like, how can I do this? I brought some friends with me to help me create a story around what their brand was, what it meant and showcasing it with the use of plungers making that happen. That was just a whole really cool experience. And it was the fact that not only were they super cool when they were commenting things of where people started liking their comment and getting really excited, I had other people waiting for it.. But now the people after having posted that video and it did excellent, I think it has 1.7 million views now. There were so many comments of people saying, wow, I need to go here. This place looks so cool. This would be awesome. Some people would say I've been there before. I have other comments of people saying, I saw him do this. This was so exciting. And all of these comments are now building all this hype for this place that a lot of people, felt like needed a lot more attention for. Exactly. And it was all organic communication, as a brand, that's what you want is like people talking about it in a fun, positive experience versus, seeing an ad. Really another ad. I don't want to see you. You actually just pissed me off by ruining my video or something, putting some stupid action, but, something like that is just funny. It's engaging and I that brands are starting to, open up opportunities and their corporate people must be getting younger. I swear, because they're probably like, yeah, let's do it. I love it. A great example is I dunno if you've seen Ryan Air on your, for you page before, but they're a European airline and they have over a million followers just as an airline because they're hilarious. They target gen Z in such a funny way and they don't even talk about. There are price. You know what I mean? Like they don't need to talk about that. They just need to be fun. And then probably like, I only want to fly Ryanair because it's relatable. Like they relate to them as like a human being so I think brands are , starting to figure that out and be like, okay, we actually have to fit in as a creator or be funny as well, just because we're a brand doesn't mean we can't do these things. And that's so cool. What was one of the favorite brands that you did get to throw a sign at? Oh, for now, for sure. Walmart, the Walmart, not only because it's the most viral now it's 14 million views. It was the most difficult. And for that reason also the most rewarding. What was interesting about that? One is the very first time I tried it, I was having a friend hanging out with me is like, Chris, , you should step up your plungers, , and make it more entertaining and, keep bringing more value. And I was like, I really should. And Walmart had been possibly the most requested one behind McDonald's, which I still haven't done. McDonald's because I'm trying to contact them and make sure I get them to be on board. Yeah. Yeah. And the cool thing about Walmart was I looked at all these different Walmart signs. I was like, how am I going to do Walmart? Because they have the little star, but they don't have a plastic back. So my brain was thinking, put one plunger in the center of the star, right. I was driving out of Lowes after I bought my plungers. And then that conversation, I just had clicked in my head and I was like, shoot, I should do all six points on the star. Walked up into that Walmart. I was like, Hey, listen, I know this sounds crazy. I make these viral plunger videos. You got to let me do it. Again, they were like, Hey, listen, if you did do. I don't say anything. Yeah, yeah, yeah. We'll be in here. We can't see you. Yeah. Right. Yeah. So then I did it and it was literally an hour and a half of that. Yeah. I was going to say, how long did that take? Now? We're in a half, hold off one on the next one would fall off. It took so long, but eventually it was this group of. I don't know middle school kids, they had just left school. It was a group of 15 of them. They were all standing behind me, cheering me on . There were people driving by saying , Hey, I just saw you do Starbucks or this place felt funny. Yeah. So finally, after I hit it, it was just so rewarding, so fun. And. Has now the most views. So it was just awesome. and has Walmart, commented at all? Have they gotten involved with. No, they haven't not yet. Okay. I'm assuming that they might add some point though, because I see them around TikTok quite a bit and maybe they just haven't seen any, or maybe they're talking with corporate within their little slack groups and seeing when they should comment or say something. Yeah. I have a feeling that as progresses, they will reach out and McDonald's I get what you mean you're snowballing it and you want brands to comment now to be involved, to get that, extra hype. Cause it does look so much more cool when it's from the brand itself, it just looks so much more fun. I think that also serves to the brand's advantage because the number one concern a brand has is vandalism, right? Nobody wants to promote vandalism. And that's the thing that I am trying to fight against in a way why I changed my TikTok bio to say, I always have permission before I do this because I don't want to promote vandalism. So I think if the brand themselves says it as also has that like subconscious connotation of okay, you can go do this thing, but You have our permission. So nobody else don't go. No, exactly. And yeah, I noticed that in your bio that you say that, cause I think that is important because then other people are like, oh, I'm going to throw eggs at or whatever. You're like now, I've made sure it's not damaging sign or property. And also look at the comments. You can see the brands actually giving me permission to do this and moving forward. And American dream was a great example. They actually help supply you to go to their stores and be able to have fun with that. Going that way is very smart and protects you as well from, other people being like Chris was my inspiration to Vandelays, so like, no, That was really good. I saw even an employee getting involved. Was it snap fitness? Yeah. So they came out and was like, let me give it a go. Oh, absolutely. Yeah, that's hilarious. I love it. Also the taco bell employee did it with me. That's awesome.. And also the American dream people did it with me. They didn't want to be in the final video, but they pulled up with their own plungers. No, see you buy your plungers from Lowe's. So Lowe's listening in right now. If you're listening, like your plunger sales are going to go up. Yeah. I called them. They haven't called me back, but if you go on their website, the plunger I use says it's trending. No. Yeah, that's amazing. That's so funny. It's trending now yet. Plunger sales have never been this high. Corporate is like, why are all our plungers sold out? That's so funny. You should do something fun on the plunger like make a little face or I dunno like that. You could like brand it and . Make it something interesting. People's attention and want to , buy that specific one and maybe get your own plunger design, or call it a funny name, there's so many things that you could do now with that series and just be more and more creative. I noticed that audiences love to be involved with creators. And I'm like that too, where you comment you should do this., and so your audience I'm sure is really excited and probably gives you some ideas and things like that. Do they? Yeah. I only really do videos that my audience suggests. I find that to be the most rewarding. Myself to a certain extent, because I don't have to come up with the idea and it feels it's not my fault. The other part is I think it's also really good because then people know, when I respond in comments, I'm not kidding. I might get hundreds of comments a day, but I actually read all of them. And until I get thousands of comments a day, I'm probably going to keep reading them. Every single day. and so I'm actually involved. I try to respond to a lot of people and then I think it builds a really nice community of people who are, following me on other places I get. Sometimes they email me, and I'll respond to their emails. What I love to do can't happen without any of them. So I am genuinely grateful for all of them. And then it inspires more comments and then better ideas. Somebody just had the idea, but I thought it was funny. You brought up Ryan there, somebody said, go do it on a private jet. And I'm like, that's genius. Cause I would've never thought about that. Yeah, exactly, exactly. When I'm talking to brands and stuff, I'm like, look, create content and there too, because if you're fun. The audience is going to start giving you ideas that you would never even have thought of. I had a guy on my show he has a product called The Scruffie and it was a neck shaver and it looks like something from saw. It's actually kind of scary looking, but it's like a neck shaver. When he started on TikTok, he was really promoting it for that. But the girls are like, that thing looks like it's going to save me time on my legs. And because of that, and that snowball effect, his business went from decent sales to like skyrocketing because it changed to more of a women product. Basically it's like a rubber thing. And then it has six, regular blades on them. So when girls are shaving their legs, they only have to do like twice. But he never even thought of that, but because he, brought it to TikTok and was like, let's just try to make some content here. His audience was like giving him product development ideas. It's like having a whole team sitting there, like free and just brainstorming crazy ideas. Yeah. I think it's such a cool thing because you'll have. Millions of views, thousands of views, and then you'll get all these comments and essentially it gets filtered down and then people will like these comments. So then you can see, oh, which one do, does this audience potentially think it's best? And then you get that payoff. If you post another video, then you know , people genuinely love this idea and I feel like it just cuts your your research and development time and maybe money that you'd have to spend. In other words, And it's just from people just commenting their ideas and just makes your whole life. Yeah, totally. What I'm hoping to see happen at some point, because Emily was on, Jimmy Fallon show, and things like that, but it'd be so funny if you went out to some sort of billboard and had to throw one right in the middle of the Jimmy Fallon's head or something, Like that would be so wicked, and then that could lead to so many opportunities. Cause there's billboards out there galore, of celebrities and stuff and hitting him right in the middle of the head. There's so many crazy cool things that you could do with this and, have fun with it. But I think a lot of brands, this is going to be our new norm where. I almost feel more of a friend versus just a business we shop at, like target now feels like a little bit more like they got the vibe there. And it's just super cool. Yeah. No, it definitely makes a difference even, slim Jim has been like the most fun. Right., I feel like the life hack is that you essentially found a way to build a relationship, a brand that has a relationship with each individual, because that individual does feel like that brand is somehow your friend, because you will read their comment just like you would read any friend's comment because you're a friendly brand. I'm going to go to you. I think that's like a big thing for my generation as a whole. You want, people that you know are fun. I feel like what my generation and the gen Z and like the millennials generation really wants as a society built on like kindness and friendship. And almost like the loneliness that can come from being so separated. Yep. And these brands stepping out of their way to show friendship, just through simple comments and stuff, it nails it. And it makes you realize there's people behind it as well. So it humanizes it and makes you realize, you know what, there's some cool people that work there . You see fun Slim Jim comments your're like, next time I go to the store, if I see when it's probably going to catch my attention.. I'm going to buy a Slim Jim. I haven't bought one of those in so long. But now it's top of mind. What's funny is because they're involved in the comment section and making funny things, you might tag them in a story posts that you would never even have thought tag them before, or you might be Yo hey, Slim Jim, like, or do something hilarious with it. And now it's , Getting your community to use your product, but also share and talk about it. That's what you want. That's the goal! Yeah. It's a really awesome experience because also in the same breath, you don't want the opposite of that when you have the opposite of that. I actually had a girl that worked at Walmart, reached out to me saying how disappointed she was that like, Walmart hadn't commented on my video yet. And she was like, it's probably a boomer with the TikTok account. She gets it because she's from this generation. And she's like, okay, Yeah, it would be so good for them to be involved and, it just creates such a good image and sales prospects for every brand that is taking advantage of the new world that we live in with social media. I've seen them on TikTok. I've seen them making some pretty good comments sometime.. So maybe they just haven't got to yet, or maybe it's in the works or maybe they just have to get a couple approvals to go ahead and say, yes, we can approve this. These big brands have the craziest, craziest legal teams and they probably have to get approval for them to say, yes, we can comment to show that they're giving permission. I'm assuming though that they would come around at some point, but I think it's going to continue to go. And like you said, it can move on to other things like maybe objects or people who like, maybe there's a company that doesn't own private jets and they're like, try to hit our jet or. Come throw it at a race car going by or something like there could be so many crazy cool tricks that it moves toward, maybe at a basketball game, Benny, the bull invites you out and you have to hit the back of the scoreboard, maybe you and him up to compete on each side, trying to throw the plunger right in the middle of the square. Like there's so many cool, exactly.. On each side and everybody's hyping you up, but it's just a fun way to bring attention and excitement and getting people involved. That's like good, clean, fun. Now that you've been appearing on my four year page and I've engaging. I know I'm going to be seeing your content a lot more and really excited to keep up with what's happening in this space. And, I will do my part as well to see if I can get other brands attention too, to get excited and be involved. Yeah, definitely. I love it because I do think it's fun and I also think it's an interesting dynamic to watch for the audience to see a creator and a brand working together almost as friends, right? Yes. Because it's different than a sponsored post and the. Going on the videos that I've been producing has just been me having fun with a brand, which is completely unheard of no, exactly. You'd never hear of that. And like you said, it's like them being a friend and. Part of these communities now and, you do think of the brand, and I'm just so glad that times are shifting and new expectations are being held on these brands to have fun with us. And we don't want to see all your branded content. Let's just be friends and do cool stuff together, and that, I think we'll change the game a lot of ways. Definitely I think it's that big feeling of people not wanting to feel sold, like you want it to be your decision and that friendship goes a long way because I agree with you completely. You're talking about the Ryanair now in my head. I'm like, if I get a Slim Jim I'm tagging them. Yeah, exactly right. Yeah, exactly. And you never would've thought of that before you would've just been like, Hey, I am eating a Slim Jim, whatever you wouldn't even have thought. Right. And you know, it's funny, like doing these podcasts and talking to people when I have products, I've been testing it out and tagging brands in my posts, I had these like, they're called moon cheese. Yeah, I love those things. I don't know why. And I tagged them and then they contacted me and was like, did you enjoy them? And they reshared my post. And I'm like, oh, these brands are excited too, when you're wanting to share, they're like, oh, our customers are interacting with us. This is so cool. And, I had another brand send me out this huge x shot. They're like a Nerf competitor. They sent out a giant box and we set up this giant inflatable. And they put a pump and everything in there to pump it up. Of course we shared the hell out of that. And if they took the first step and became a friend or being involved, I think more people would do that and share their stuff all the time and be excited to share a slim Jim, in a story post or TikTok or something. definitely. Because I also think there's a little bit of that recognition that comes and the joy that a person feels when a brand that you have now invested money into. Actually acknowledges you, right? Like a human. And you're just like, yeah, I'll buy your products all the time. Yeah. No, a hundred percent. Like American dream, for instance, now you're a fan of that brand and you're going to always talk highly of it or say, Hey, look on. Have you heard of them, like you should go. And that's how that snowball effect happened. Like you tell somebody then they enjoy it and it just keeps going. It stems down, like you just said, being that friend, being a part of them and noticing them and saying we made a connection, and that's huge. I love this story and this was such a fun conversation I think is really, really important. And who knew that Topic or conversation could come from as simple as a video of you plungers as a sign, there's so much more to it that you've now opened up opportunities and doors and it's super cool. I love TikTok for that and how that's opened up so many things. Chris it's been a pleasure. Is there anything you want to share before we wrap this up? I would just really emphasize that point of having fun with the brand. And if you're a brand listening to this or you're a creator or anybody listening to this, it's just so important to have fun, especially during these times, if you can just focus on having the best time possible. I think that's where everything stems out of.. Yeah, absolutely. Fun brings out the best of authenticity. And that says well, and I think that's why it's so relatable to all of us when we see these videos and we just, we have fun and enjoy it as well. It's our new entertainment and it's here to stay and brands definitely can be a part of that. There's a space for them. There's a space for you, brands that are listening right now. There is a space for you. Come have fun with the community. That's what we want . Chris, tell people that are listening right now. If they may have not seen you, how can they come follow you on your social channels? Instagram and TikTok it's chris Ivan underscore 10 and on YouTube it's Chris Ivan. And for those of you listening right now, you can go to the description notes of this podcast episode, just click that I have all the links so you can go follow him quickly. I'll also throw in a couple of links to some of his top viral videos. And if you want to go back to the podcast and listen, you can follow along those videos at any point. Chris, thank you so much for your time, man. This was such a valuable conversation and it was really fun to get to know you and get to know how the plunger tricks shots started. I appreciate it. Thank you so much for having me on absolutely.